Women as sex objects in advertising
Modern ads continue to sexualize and objectify women
Advertisements were coded with respect to whether women were presented as sex objects and/or as victims using a scheme developed by the researchers.
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Respondents agreed females were portrayed as sex objects in advertisements, but were less offended by these portrayals than female respondents in
The Gender Ads Project
Description:By Paulina Ezquerra April 3, I was walking on campus the other day when, out of the corner of my eye, I noticed the following advertisement on the back of a Texas Direct Auto cab: My shock and disgust were immediate. It was astounding that something such an obvious sexual innuendo could make it out of a corporate office, or that the company would even want this sort of publicity. However, my surprise did not last long. Women have always been, and continue to be, sexualized in all forms of promotion, and these sorts of images are ubiquitous and normalized. Advertisements that degrade women to the level of the object they are attempting to sell further entrench our society with blatant rape culture.
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